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  • Home
  • About
    • CECU Staff
    • Board of Directors
    • Student Success Stories >
      • Women's Success Stories
  • Membership
    • Education Membership
    • Allied Membership
    • Associate Membership
    • International Membership
    • Current Members
  • Advocacy
    • Government Relations Updates >
      • Government Relations Update Archive
    • Higher Education Act
    • Regulation >
      • Borrower Defense to Repayment
      • Gainful Employment
      • State Authorization
    • CECU PAC
  • News
    • Releases and Statements
    • CECU In The News
    • CER Magazine
    • Podcast
    • Publications
  • Events
    • Convention
    • Executive Leadership Summit
    • Hill Day
    • Leadership Institute
    • Webinars
  • Resources
    • State Associations
    • CECU Resource Center
    • Certification
  • Webinar
  • >
  • Marketing: Balancing Compelling w/ Compliance

Marketing: Balancing Compelling w/ Compliance

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Presenters:

Michael Norris, CMO, Youtech

Vince Norton, Founding Partner, Norton Norris


As marketing costs increase, the need to drive ROI and maintain inquiry flow only gets more challenging. Doing just that and using compliant language is a constant challenge. Is it possible to strike a balance? Join a compliance expert and a couple of agency execs as they share tips for success (and butt heads).

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