Marketing: Balancing Compelling w/ Compliance
Michael Norris, CMO, Youtech
Vince Norton, Founding Partner, Norton Norris
As marketing costs increase, the need to drive ROI and maintain inquiry flow only gets more challenging. Doing just that and using compliant language is a constant challenge. Is it possible to strike a balance? Join a compliance expert and a couple of agency execs as they share tips for success (and butt heads).