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  • Home
  • About
    • CECU Staff
    • Board of Directors
    • Student Success Stories >
      • Women's Success Stories
  • Membership
    • Education Membership
    • Allied Membership
    • Associate Membership
    • International Membership
    • Current Members
  • Advocacy
    • Government Relations Updates >
      • Government Relations Update Archive
    • Higher Education Act
    • Regulation >
      • Borrower Defense to Repayment
      • Gainful Employment
      • State Authorization
    • CECU PAC
  • News
    • Releases and Statements
    • CECU In The News
    • CER Magazine
    • Podcast
    • Publications
  • Events
    • Convention
    • Executive Leadership Summit
    • Hill Day
    • Leadership Institute
    • Webinars
  • Resources
    • State Associations
    • CECU Resource Center
    • Certification
  • Webinar
  • >
  • The Hidden Motivations of Prospective Students

The Hidden Motivations of Prospective Students

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Presenter: Sterling Simpson, VP of Business Development, Enrollment Resources


Newly released research surveyed 250,000 prospective students and uncovers core motivations, personality styles and triggers that drive buying decisions, such as:


-The effect of employment status on prospects’ goals and motivations

-How age influences program choice

-What holds prospects back from enrolling

-Personality profiles by program


Join us as we explore how motivational insights can improve prospect engagement, drive more qualified leads and boost enrollment.

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Career Education Colleges and Universities
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