The Hidden Motivations of Prospective Students
Presenter: Sterling Simpson, VP of Business Development, Enrollment Resources
Newly released research surveyed 250,000 prospective students and uncovers core motivations, personality styles and triggers that drive buying decisions, such as:
-The effect of employment status on prospects’ goals and motivations
-How age influences program choice
-What holds prospects back from enrolling
-Personality profiles by program
Join us as we explore how motivational insights can improve prospect engagement, drive more qualified leads and boost enrollment.