Brand, Messaging & Web Presence That Drive Enrollment
Presenter: Anya Bierzynski, Senior Account Executive, Advance 360 Education
Do you really know what your brand is in the mind of your prospects? Do you have the data to understand your audience to create messaging that will resonate? In this session, we will discuss the meaning of “brand,” and examine the journey as your student prospects travel their path to enrollment. You will leave the session with tips on how to develop creative that will resonate and create a web experience that is designed to convert.