Optimize for ROI: The foundation, setting goals and key metrics to optimize marketing campaigns to drive enrollment.
Presenter: Joel Espinoza, Director - Digital Strategies, Advance 360 Education
Synopsis: In this session, you'll be reminded of the foundational strategies and analytics requirements that will set you up to optimize your marketing campaigns in real-time. Setting goals and establishing key metrics to measure against are critical components of your campaign strategy. We'll discuss the most important metrics and demonstrate how you can analyze data, mid-campaign, to continually optimize strategy to drive the greatest ROI.