Compliance and Best Practices in Student Inquiry Generation: A Guide for Schools
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The September 6, 2018 FTC website headline read: “FTC Takes Action Against Copycat Military Websites: Defendants falsely posed as military recruiters to generate sales leads for postsecondary schools, agency alleges.” One year later, the FTC announced a settlement with Career Education Corporation, making it clear that schools are liable for third-party lead generation companies’ actions, whether schools knew what their vendors or their vendors’ affiliates did or not. Compliance and Best Practices in Inquiry Generation: A Guide for Schools overview webinar will introduce education leaders to this critical issue, and the work CECU has done on behalf of the sector and its students.