In December 2020, CECU released "Compliance and Best Practices in Student Inquiry Generation: A Guide for Schools", created by a taskforce of CECU. This report represents one of the most comprehensive studies ever produced by CECU. In some ways it is also the longest in terms of time. Late in 2017, CECU brought together a taskforce to begin the work of creating Best Practices in Leads Generation.
The recommendations included a call for a Self-Regulating Organization to monitor and manage the work of schools in an educational and advisory role. In an environment of excessive regulations confronting the sector, many felt it was not yet the right time to move forward in the creation of such an organization. Now, three years later a new taskforce has produced a comprehensive guide providing best practices in the use of leads generation.
Access the guide here.