For Immediate Release
APSCU Responds to Legislation Limiting Marketing, Advertising, and Recruitment in Higher Ed
Washington, DC - Former Congressman Steve Gunderson, the president and chief executive officer of the Association of Private Sector Colleges and Universities (APSCU) today released the following statement in response to legislation offered by Senator Kay Hagan (D-NC) that would ban colleges and universities from using federal dollars for marketing, advertising and recruitment.
"Legislation prohibiting the use of federal dollars for advertising and promotion of postsecondary education opportunities is detrimental to meeting the challenge of America leading the world in college educated citizens by 2020. It simply fails to recognize the many ways Americans are accessing information about postsecondary education. Without guidance counselors in environments like a workplace or battlefield, the vast majority of our students get information from traditional advertising, including newspapers, television and the internet. Advertising can shine a light on available opportunities for all citizens and should be encouraged rather than restricted. What this legislation does is limit information, and by doing so it limits access. Information and access should be encouraged by the higher education community, not stifled by misguided legislation that blankets what is a very diverse landscape."